Guide to Reading Peoples’ Minds
You can’t get inside peoples’ heads.
The problem is, as content creators we need to. And in an interesting way, we can.
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Samples
Surviving Google’s Freshness Test
When you launched, your content was cool, sparkling new. Of course, that was a while ago…
Our Story: ‘One Patient at a Time’
If it were a city, Brooklyn would be the fourth largest in the US by population. It is the home to over 700 physical therapy clinics. So what made Boris and Svetlana think they could compete? Read more...
‘Pictorial superiority’ and the unforgettable brand
That infographic. Nice. Demonstrated pull power. But it takes some good time to produce, and the content team has so much else on its plate. Is it worth it?
The new primary care: what’s tech got to do with it?
Ever heard of a smart pill? Didn’t think so. They are ingestible sensors that send doctors info from within a patient’s body. Valuable, right? Along with connected inhalers, biosensors, predictive algorithms and more…the expansion of primary care technology is breathtaking. It is also far behind in adoption. Considering that the US leads the world in medical costs per patient, where is all that money going?
Blog marketing: Don’t Wing It
Blog marketing speaks directly to your users needs and their problems because you have worked hard to understand them. It is a a lively narrative about how your brand directly solves those problems, in a way no one else can
Be Part of the Story
"My mother was born in a Nazi work camp." Gyuri tells me, "The camp was just outside Vienna. She was born in the last weeks of the World War."
I learn that the family had endured beatings and torturous treatment, but somehow survived the war in that camp.
They were the lucky ones.
TPF Recovery Calls for Elite Physical Therapy
In October of 2017, NFL star defensive end JJ Watt of the Houston Texans crashed into an opposing quarterback while attempting a tackle. He was carted off the field on a stretcher with a tibial plateau fracture (TPF). It could have ended his career.
Every Referral is an Internet Referral
Naturally we value and nurture our physician relationships. Yet, thanks to the internet, as well as trends in the field, that relationship is changing.