- Campaign: SEO Page Optimization
- Challenge: Tell them something they don’t want to hear
- Audience: Website managers and content creators
In today’s low attention-span world, static content means viewers won’t return. Within seconds, they will look, realize they’ve seen it all before, and leave. And chances are they’re not coming back.
Yes we’re talking about that great home page. That text you sweated over. Your custom images, your empathic blog posts and landing pages. In short, all the materials your team has so lovingly put together.
Like life itself, copy gets older. Some becomes less able to convert visitors to customers. It will, in the blunt language of Google’s Inside Search blog, decay.
And Google notices this. Indeed, it measures it. And your once-nice ranking falls accordingly
“Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh.”
Your website kickoff: It was an exciting moment for you after all that work.
But can the content in a website decay? Can it get stale and turn… old? Google sure seems to think so.
Truth is, Google not only cares about the freshness of your site-it measures it. Google almost certainly includes “freshness” as one of its criteria used to rank your site.